{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beauty-of-joseon-dynasty-cream","title":"Beauty of Joseon - Dynasty Cream","description":"This was the very first product launched by Beauty of Joseon, viral korean skincare brand  and remains their flagship moisturizer. Inspired by the \"Gyuhap Chongseo\" (an encyclopedia of the Joseon Dynasty), it is formulated to provide the \"glass skin\" look often associated with traditional Korean beauty. It features a unique, slightly \"stringy\" and firm texture that adheres closely to the skin, providing deep hydration. Rice Bran Water and Ginseng Root Water work to brighten and hydrate, while Squalane and Ceramides lock in moisture for long-lasting hydration. It is highly versatile and can be used as a daily moisturizer, a sleeping mask, or mixed with foundation for a dewy finish.","brand":"House of Instant Beauty","offers":[{"title":"Default Title","offer_id":56976414998852,"sku":"AES-BE49565","price":28.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/7828\/3844\/files\/153b3426c322e17adf1c3eac4ea03955495b81907fc0f82b6ae889f48b417745.png?v=1784042115"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty of Joseon - Glow Serum Propolis + Niacinamide","description":"This honey-like serum by Beauty of Joseon, viral korean skincare brand is inspired by the \"Hanbang\" (traditional Korean herbal medicine) skincare used by women during the Joseon Dynasty. It features a high 60% concentration of Propolis Extract, which is naturally rich in antiseptic and anti-inflammatory properties to help calm active irritation and support skin healing. 2% Niacinamide is included to manage sebum production and brighten the complexion, while a small amount of Betaine Salicylate (BHA) helps keep pores clear of debris. Despite its viscous, honey-like texture, it is formulated to absorb without a heavy or suffocating feel, leaving a subtle \"glow\" on the skin.","brand":"House of Instant Beauty","offers":[{"title":"Default Title","offer_id":56976415195460,"sku":"AES-BE14960","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/7828\/3844\/files\/5d5d8be2eb7373133aba05d52f32d097247c7d86440c4a993ac4818b30f1b477.png?v=1784042117"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm","title":"Beauty of Joseon - Radiance Cleansing Balm","description":"This sherbet-like cleansing balm by Beauty of Joseon, viral korean skincare brand  is a \"Hanbang\" (traditional Korean herbal) first-step cleanser designed to dissolve impurities while nourishing the skin. It features Rice Bran Water and Rice Bran Oil, which are rich in amino acids and minerals to help brighten and moisturize the complexion. The solid balm texture melts into a silky oil upon contact with skin temperature and then emulsifies into a milky liquid when mixed with water. It is formulated without artificial fragrances or essential oils, making it particularly suitable for those with sensitive skin or eyes.","brand":"House of Instant Beauty","offers":[{"title":"Default Title","offer_id":56976415490372,"sku":"AES-BE51663","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/7828\/3844\/files\/84c6f56d19ab9be8fd0e6f4547d263af4d075e66edc3c60d552faaf0c5b80509.png?v=1784042127"}],"url":"https:\/\/sv.houseofinstantbeauty.com\/fi\/collections\/beauty-of-joseon.oembed","provider":"House of Instant Beauty","version":"1.0","type":"link"}